Attracting U.S. Students to Portugal
- Motivation and Decision-Making of U.S. Students and their families.
- Access to study abroad. Diversity and Inclusion.
- Maximizing the attractiveness and value of Education Abroad Programs.
- Branding and marketing strategies (Recruiting fairs/NAFSA. Feeder schools/partner institutions. Working with providers. Informational events. Alumni involvement. Social media, web content, recruiting portals)
- Management of expectations – students, families, hosts.
- Best practices in providing support for US students on site.